IIFA Award dispute

Editorial

    08 July 2019   

The International Indian Film Academy Awards also known as the IIFA Awards are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held at the Siam Niramit Theatre in Bangkok, Thailand on 22-24 June 2018.

The IIFA Utsavam is the South Indian segment of the annual IIFA Awards. The awards were introduced in 2016, around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at the Gachibowli Athletic Stadium, Hyderabad, India

Nepal was ready to host the 20th edition of the International Indian Film Academy (IIFA) awards in August, which may give a boost to the Himalayan nation's ailing tourism sector, badly hit by the 2015 devastating earthquake.

The Cabinet had approved the proposal to host the IIFA in August and agreed to release the necessary budget for the event. A 17-member coordination committee was also formed under the leadership of Nepal's Minister of State for Tourism to convene the three day event towards August end. Nepal government decided to host 20th edition of IIFA awards in August in a bid to boost country's ailing tourism sector. The event will help Nepal position in international tourism market through the involvement of Bollywood artists and it would be instrumental in promoting Nepal's tourism ahead of the upcoming 'Visit Nepal Year 2020' with the aim to attract two million tourists.

The gathering of Indian film artists, producers, director, industrialists, traders in Kathmandu will certainly help in promoting and popularising Nepal as a pilgrimage, adventure and natural tourism destination, informed Joshi, adding that this will also help develop image of Nepal as a film city.

But the organisation of IIFA Awards has been stalled for now. The government's decision to host the glitzy show, which moves across the world every year, has drawn criticism not only from NCP but also from various sections of the society. Many have taken to social media to criticise the government move, saying hosting the Bollywood awards show is nothing but government’s misplaced priority. Some even went on to point out the political inconsistency of people in power, especially the former Maoist leaders, who are currently in the government after their party’s unification with the former UML. The event will provide opportunities for exchange between local and Bollywood film industries. There are several benefits to the host. After the government decision, the preparations that had begun to organize the award ceremony has now stopped. Parliamentary International Relations Committee, on July 2, had directed the government to immediately halt all works related to organizing the 20th IIFA Awards here.

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